For decades sales and marketing teams have fought against each other to showcase their skills in acquiring new customers.

With mixed messaging and a disconnect between products, services and promotions it is no wonder customers become overwhelmed by the purchasing process.

With the ever-increasing noise sales and marketing teams are now joining forces to create a cohesive strategy and maximise the sales process from beginning to end. Sales and marketing are seeing the importance of working together drive leads and opportunities across the finish line.

Here is why you should align your sales and marketing team:

1. Understand Your Customer
It’s much easier to create accurate buyer profiles when the teams are on the same page about who they need to reach. Understanding who to engage at which stage of the sales process enabling a smooth handoff between marketing and sales.

2. Maximise Your Messaging
Finding it hard to get a customer across the line? Your marketing team can help sales to target their prospects and difficult to close customers through digital media remarketing and compelling email campaigns, ensuring you stay top of mind.

3. Cohesive Team
When sales and marketing can understand each team’s objective they tend to be more strategic and big-picture oriented. By planning for, promotions and initiatives together they’re able to drive a better outcome and support each other in reaching the goal. Each team has a critical role to play and provide an invaluable skill set that when they join together, they become unstoppable.

When was the last time you had a meeting with the sales and marketing teams together to define the strategy, promotions and initiatives for the year ahead? Make this the year that you cultivate a cohesive environment between the teams and see your business thrive.

 

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