Social media marketing can be a difficult one to navigate in the B2B industry.

How do you break through the noise of friends feeds, cute puppy videos and health bloggers without receiving negative feedback?

Often you can spend hundreds of dollars for very little return on investment when it comes to advertising on social media.

Here are 5 tactics we use to break through the noise on social media:

1. Know who to Target
We say it again and again as markets and this is because it is the key to any successful marketing campaign, know who your customers are. Look at not only the company they work for but their job role, age, gender, marital status, purchasing habits, social activities. Get an understanding of who they are, you may find that you have a few different categories that your customers are broken down into.

2. Find The Right Platform
Not all social media platforms are equal, you can have the best advertising campaign around though if you’re on the wrong social network you won’t get any cut through. If you are looking for directors and CEO’s then you may want to dig deeper into LinkedIn or Twitter, looking to target millennials try Facebook or Instagram. Narrow down who your target market is and find the platform that they gravitate to the most.

3. Use Ad Targeting
Most social media networks now provide audience targeting to help you refine who will see your ad. You can use geographical targeting to ensure only those within a certain radius is exposed to your ad as well as, demographic, job title, behaviour and if they are the decision maker. Knowing who to target will help you to refine your campaigns to reach exactly them.

4. Utilise the Features
Each social media platform has an array of features and ad types, these have been created due to user demand. Spend a portion of your budget testing each of the features and advertising options. If you do what you have always done you’ll receive the same outcome. Test these features to see if your conversion rates are better on one rather than the other.

5. Test
Test, test and test again. From the image you use, wording, headlines, buttons to the colours in the image. There is a high amount of information out there about the psychology of why use humans do what we do. It is proven we’re more likely to click on buttons that are a certain colour, use this to your advantage to increase sales.

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